Governance

Iuliia Andreeva is the founder, visionary, and driving force behind the International Beauty Professionals Association. As the main initiator and ideologist of the organization, she brings together professionals, businesses, and industry leaders with a clear mission — to elevate standards and create new opportunities within the global beauty industry.

With a strong entrepreneurial background, Iuliia has successfully built and scaled multiple businesses, consistently bringing each venture to a high level of success. She began her career as a beauty professional, achieving recognition through competitions and industry achievements, and later founded and managed a successful beauty salon in Moscow.

After relocating to the United States, Iuliia continued her path as a business leader and community builder. She has organized multiple large-scale industry events, including three beauty forums and a professional beauty competition in San Francisco, bringing together experts, brands, and specialists from across the industry.

As President of the Association, Iuliia defines its strategic direction and oversees all key initiatives. She is responsible for building partnerships, developing professional standards, and ensuring that the organization operates in the best interests of the industry as a whole.

Her leadership is focused on creating a strong, connected, and forward-thinking professional community, where beauty specialists can grow, collaborate, and reach a new level of recognition.

Sergei Andreev is a media manager, journalist, and founder whose presence defines how projects are seen, heard, and remembered.

With a background in major television networks, he has worked on high-visibility media productions, developing a sharp instinct for what captures attention and shapes public perception. His expertise lies not only in content, but in influence — in the ability to give projects weight, direction, and resonance.

He is the founder of an independent radio station that is steadily evolving into a media group — a platform built around voice, reach, and strategic communication. Through this, Sergei has established himself as a recognizable and influential figure within the Russian-speaking media space in the United States.

His professional path also includes participation in the “Person of the Year” competition, reflecting his presence and recognition within the industry.

Within the International Beauty Professionals Association, Sergei Andreev serves as Vice President and stands as one of its most defining figures. He shapes the Association’s voice, sets its tone, and determines how it is presented to the outside world. His role is not limited to communication — it is about influence, positioning, and scale.

Sergei plays a leading role in the creation of the Association’s most visible initiatives, including large-scale beauty forums and industry events, where he brings a distinct level of energy, presence, and media impact.

Sergei Andreev is not just part of the structure — he is the voice behind it. His presence gives the Association clarity, character, and a level of visibility that sets it apart.

Valeriia Kizchuk is a beauty industry professional and operational strategist with a strong foundation in both creative practice and administrative management. With experience as a makeup artist and a deep understanding of internal processes, she brings clarity, structure, and precision to every aspect of her work.

Working in close collaboration with the Association’s leadership, Valeriia has played a key role in the successful organization of major industry events, including three large-scale beauty business forums and a professional beauty competition in San Francisco. Her ability to manage complex processes and deliver results has positioned her as a vital force behind these initiatives.

As Secretary of the International Beauty Professionals Association, Valeriia serves as the operational backbone of the organization. She ensures the integrity of internal systems, oversees documentation and communication, and supports the execution of all strategic initiatives at the highest standard.

Valeriia’s exceptional attention to detail, structured thinking, and ability to turn complex operations into seamless systems make her an essential pillar of the Association’s stability and growth.

Anastasiia Shevchenko is an award-winning beauty professional, entrepreneur, and a rising industry figure distinguished by her precision, discipline, and elevated standards of execution. A first-place champion in professional competitions and a member of an internationally recognized beauty association, she represents a new level of professionalism within the modern beauty industry.

Her career is defined not only by technical excellence, but by her ability to build, structure, and refine every aspect of her work. Anastasiia has established her own studio and developed a recognizable personal brand rooted in aesthetics, clarity, and a highly intentional approach to client experience and positioning.

What sets her apart is a rare combination of refined artistic vision and strong operational thinking — the ability to translate ideas into structured systems that function with consistency and control. Her approach reflects a deep understanding of both the creative and strategic dimensions of the industry.

As Treasurer of the International Beauty Professionals Association, Anastasiia is responsible for shaping the financial backbone of the organization. She defines how resources are structured, allocated, and managed, ensuring that every initiative is supported with precision, stability, and long-term vision.

With a sharp analytical mindset, disciplined execution, and a strong sense of responsibility, Anastasiia plays a pivotal role in strengthening the Association’s foundation, ensuring its stability, credibility, and long-term trajectory.

Tetiana Kysliuk is an internationally recognized beauty expert, educator, and multiple award-winning specialist in lash lamination. Her name is associated with excellence, precision, and consistently high standards within the professional beauty industry.

A winner of numerous international championships, including Top Beauty Master 2025 (San Francisco), Tetiana has established herself not only as a leading practitioner but also as a respected judge in global beauty competitions such as WBC and Glamour Area. Her expertise is widely acknowledged at an international level, where she evaluates and sets the standard for professional performance.

As a co-founder of the professional brand TE’ORA Beauty and the international TE’ORA Beauty Championship, she actively contributes to shaping industry benchmarks and creating platforms for professional recognition and growth. In addition, Tetiana is the author of educational programs and training courses, through which she shares her methodology and elevates the level of specialists worldwide.

Within the International Beauty Professionals Association, Tetiana Kysliuk serves as Board Member responsible for Membership Selection and Quality Control — a role that directly defines the professional standard of the organization.

She is entrusted with evaluating candidates, maintaining the integrity of the membership process, and ensuring that every member meets a level of quality, professionalism, and credibility aligned with the Association’s values.

Tetiana Kysliuk represents the level to which others aspire. Her role within the Association is not only to select — but to define what it means to be part of a truly professional community.

Eleonora Bediukh is an internationally recognized brow artist, lamimaker, educator, and industry expert whose work reflects a high level of precision, structure, and professional authority.

As a multiple award-winning specialist and accredited judge of international beauty championships, Eleonora has established herself as both a practitioner and a standard-setter within the global beauty community. Her expertise extends beyond practice into education, where she leads foundational and advanced training programs, shaping the next generation of professionals.

She is the co-founder of TE’ORA Beauty, a company focused on supplying professional products for beauty specialists across makeup, brow design, and lash services. In addition, Eleonora is the founder and director of TE’ORA Beauty Shop, a brand dedicated to professional materials, and the organizer of the international championship TB Champions, further contributing to the development and recognition of industry standards.

Within the International Beauty Professionals Association, Eleonora Bediukh serves as Board Member responsible for Membership Selection and Quality Control — a role that directly influences the level, credibility, and professional integrity of the organization.

She is responsible for evaluating candidates, maintaining strict selection standards, and ensuring that each member reflects the quality and expertise aligned with the Association’s vision.

Eleonora Bediukh represents authority, structure, and a high professional standard. Her role is not only to select, but to uphold and define the standard that shapes the Association.